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1 foreign military sales order
FMSO, foreign military sales orderEnglish-Russian dictionary of planing, cross-planing and slotting machines > foreign military sales order
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2 foreign military sales order
Универсальный англо-русский словарь > foreign military sales order
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3 foreign military sales order
приказ на продажу военного имущества [техники] иностранным государствамEnglish-Russian military dictionary > foreign military sales order
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4 order
приказ, приказание, распоряжение; строй; порядок; орден; мор. ордер; приказывать; приводить в порядок; см. тж. formation443 requisition order — Бр. заявка по форме 443 (на использование местности для учений)
disseminate an order (to) — доводить приказ до сведения;
record an (oral) order verbatim — производить дословную запись (устного) приказа;
standfast order (to civilians) — приказ (гражданскому населению) оставаться на месте жительства (при чрезвычайном положении)
stay-put order (to civilians) — приказ (гражданскому населению) оставаться на месте жительства (при чрезвычайном положении)
under the orders (of) — подчиненный, приданный
— administrative logistics order— draft operation order— fragmentary mission-type order— laudatory orders— marching order— order up— sample operation order— withdrawal operation order* * *• 1) приказывать; 2) приказывать; 3) приказанный• приказ -
5 FMSO
Военный термин: Fleet Material Supply Office, foreign military sales order -
6 FMSO
FMSO, foreign military sales orderEnglish-Russian dictionary of planing, cross-planing and slotting machines > FMSO
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7 department
1) структурное подразделение, административный орган (министерство, департамент, управление, отдел)2) секция (в торговом предприятии)3) функциональный отдел (напр. кадров, финансов)4) факультет (университета) -
8 officer
офицер; должностное лицо; сотрудник; укомплектовывать офицерским составом; командоватьAir officer, Administration, Strike Command — Бр. начальник административного управления командования ВВС в Великобритании
Air officer, Engineering, Strike Command — Бр. начальник инженерно-технического управления командования ВВС в Великобритании
Air officer, Maintenance, RAF Support Command — Бр. начальник управления технического обслуживания командования тыла ВВС
Air officer, Training, RAF Support Command — начальник управления подготовки ЛС командования тыла ВВС
assistant G3 plans officer — помощник начальника оперативного отдела [отделения] по планированию
Flag officer, Germany — командующий ВМС ФРГ
Flag officer, Naval Air Command — Бр. командующий авиацией ВМС
Flag officer, Submarines — Бр. командующий подводными силами ВМС
float an officer (through personnel channels) — направлять личное дело офицера (в различные кадровые инстанции);
General officer Commanding, Royal Marines — Бр. командующий МП
General officer Commanding, the Artillery Division — командир артиллерийской дивизии (БРА)
landing zone (aircraft) control officer — офицер по управлению авиацией в районе десантирования (ВДВ)
officer, responsible for the exercise — офицер, ответственный за учение (ВМС)
Principal Medical officer, Strike Command — Бр. начальник медицинской службы командования ВВС в Великобритании
Senior Air Staff officer, Strike Command — Бр. НШ командования ВВС в Великобритании
senior officer, commando assault unit — Бр. командир штурмового отряда «коммандос»
senior officer, naval assault unit — Бр. командир военно-морского штурмового отряда
senior officer, naval build-up unit — Бр. командир военно-морского отряда наращивания сил десанта
senior officer, present — старший из присутствующих начальников
senior officer, Royal Artillery — Бр. старший начальник артиллерии
senior officer, Royal Engineers — Бр. старший начальник инженерных войск
short service term (commissioned) officer — Бр. офицер, призываемый на кратковременную службу; офицер, проходящий службу по краткосрочному контракту
tactical air officer (afloat) — офицер по управлению ТА поддержки (морского) десанта (на корабле управления)
The Dental officer, US Marine Corps — начальник зубоврачебной службы МП США
The Medical officer, US Marine Corps — начальник медицинской службы МП США
— burial supervising officer— company grade officer— education services officer— field services officer— fire prevention officer— general duty officer— information activities officer— logistics readiness officer— regular commissioned officer— security control officer— supply management officer— transportation officer— water supply officer* * * -
9 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
10 leverage
•• Leverage 1. action or power of a lever. 2. power, influence (Oxford American Dictionary).
•• Это слово часто встречается в текстах на финансово-экономические темы и в политической публицистике. В первом случае, к сожалению, нет русского эквивалента, ясно и сжато передающего смысл соответствующего понятия. Специалисты поэтому используют заимствование – левередж или ливередж (британское произношение; Webster's Third New International Dictionary дает оба варианта произношения этого слова как равноправные). Приведу определение из оксфордского словаря A Dictionary of Finance: 1. Соотношение между основным и заемным капиталом (британский синоним – capital gearing). 2. Использование компанией собственных ограниченных активов для гарантии значительных займов, которые она берет, чтобы финансировать свою деятельность. На мой взгляд, проще всего говорить об использовании заемных средств. В политической периодике это слово употребляется в общепонятном, но отсутствующем в наших словарях значении рычаги (возможности) влияния или просто возможности: Washington began working through intermediaries, and Mrs. Albright stayed conspicuously absent from the Middle East to preserve her leverage (New York Times). – ...г-жа Олбрайт подчеркнуто воздерживалась от поездок на Ближний Восток, чтобы сохранить свои рычаги влияния.
•• * В «Моем несистематическом словаре» это слово рассматривается только как существительное. Между тем в последнее время оно все чаще употребляется как глагол, обычно в значении воспользоваться. Надо сказать, что существующие словари отражают, как правило, лишь значение этого глагола, используемое в бизнесе. Например, Cambridge Dictionary of American English: to use ( borrowed money) for investments, esp. in order to buy a large enough part of a business so that you can control it. Куда проще (грубее, пожалуй) определение в словаре Encarta: borrow money hoping to make more. В American Heritage Dictionary есть не относящееся к бизнесу, но не очень часто встречающееся значение: to improve or enhance:
•• “It makes more sense to be able to leverage what we [public radio stations] do in a more effective way to our listeners.” (Delano Lewis, San Francisco Chronicle, December 20, 1997)
•• Вот характерный пример употребления глагола to leverage:
•• On Tuesday, shortly after the Baghdad explosion, State Department officials began working on language for a U.N. resolution that would show respect for the victims of the bombing and the good works they were doing. The resolution would stress the need for more foreign contributions and improved security if the reconstruction mission advanced by the United Nations is to succeed. “Let’s leverage yesterday’s horrific events to emphasize our renewed commitment and what we really need to do,” said one State Department official, who said the central goal is to persuade reluctant countries such as India and Pakistan to provide peacekeeping troops. (Washington Post)
•• Впрочем, «что американцу хорошо, то французу (и не только ему) не очень»:
•• A French diplomat described the prospective U.S. move last night as a “ cynical” attempt to “ take advantage” of the suffering of U.N. staff members. One council official said that if the resolution simply asks for money and troops but delivers no significant sharing of authority in Iraq, the measure “will be unacceptable.”
•• Конечно, to take advantage тоже означает воспользоваться. Но поскольку оба слова употреблены в одной и той же статье по одному и тому же поводу, надо, чтобы читатель перевода «почувствовал разницу». Может быть, в первом случае (Let’s leverage yesterday’s horrific events – правду сказать, не очень удачно сказано) стоит чуть-чуть «подправить» говорящего:
•• Давайте отреагируем на ужасные события вчерашнего дня, еще раз подчеркнув нашу решимость сделать то, что необходимо.
•• А во втором случае приемлем вариант воспользоваться и даже сыграть на горе сотрудников ООН.
•• По менее грустному поводу – цитата из Philadelphia Inquirer:
•• They tapped nostalgia for the bygone Frog and Commissary restaurants. They leveraged sentiment by targeting preordered sales for Valentine’s Day.
•• To leverage sentiment – сыграть на чувствах клиентов (предложив им заранее заказать подарки к Дню Св. Валентина).
•• Еще один пример – c сайта www.pentagon.mil/news:
•• “They leveraged the complementary capabilities of two different arms of military forces,” Leaf said.
•• Здесь: умело использовали дополняющие друг друга возможности.
См. также в других словарях:
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